Communication is neither
transmission of message nor message itself. It is the mutual exchange of
understanding, originating with the receiver. Communication needs to be
effective in business. Communication is essence of management. The basic
functions of management (Planning Organizing,
Staffing, Directing and
Controlling) cannot be performed well without effective communication. Business
communication involves constant flow of information. Feedback is integral part
of business communication. Organizations these days are verily large. It
involves number of people. There are various levels of hierarchy in an
organization. Greater the number of levels, the more difficult is the job of
managing the organization. Communication here plays a very important role in
process of directing and controlling the people in the organization. Immediate
feedback can be obtained and misunderstandings if any can be avoided. There
should be effective communication between superiors and subordinated in an
organization, between organization and society at large (for example between
management and trade unions). It is essential for success and growth of an
organization. Communication gaps should not occur in any organization.
Business Communication is
goal oriented. The rules, regulations and policies of a company have to be
communicated to people within and outside the organization. Business
Communication is regulated by certain rules and norms. In early times, business
communication was limited to paper-work, telephone calls etc. But now with
advent of technology, we have cell phones, video conferencing, emails,
satellite communication to support business communication. Effective business
communication helps in building goodwill of an organization.
Business Communication can be
of two types:
1. Oral Communication - An oral communication can
be formal or informal. Generally business communication is a formal means of
communication, like : meetings, interviews, group discussion, speeches etc. An
example of Informal business communication would be - Grapevine.
2. Written Communication - Written means of
business communication includes - agenda, reports, manuals etc.
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